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SEASON 2
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Enterprise Profit Management Insights with Jonathan Byrnes
Release Date: March 5, 2022
Episodes: 8 episodes
Speaker: Jonathan Byrnes

Welcome to season two of the Profit Isle podcast hosted by Jonathan Byrnes. Jonathan teaches at MIT, and is the founder & chairman of Profit Isle, a SaaS transaction-level profit-improvement company.

This season is focused on Enterprise Profit Management. Managers at all levels – from CEOs and CFOs to sales managers and product managers – will learn how to use Enterprise Profit Management (EPM) to improve every aspect of your business – from account selection to product management to supply chain structure to digital transformation.

EPM creates a full, all-in P&L on every transaction (or invoice line) in a company. Because each transaction has a unique set of identifiers, like customer, product, store, date, and so on, our sophisticated EPM data structure can combine and recombine the transactions to show the actual profitability of every nook and cranny of a complex company.

All of this provides a wide array of actionable opportunities to improve your company’s profits, and protect it from risks. Profit Isle is the leader in Enterprise Profit Management. We’ve improved the profitability of tens of billions of dollars of client revenues, and we typically produce sustained 10-30% profit growth.
The biweekly episodes are based on articles that Jonathan has recently written for leading publications like Harvard Business Review, Chief Executive, and StrategicCFO360 – plus several that have been created just for this podcast.

PROFIT ISLE is a trusted partner to large public and private businesses around the world. We’ll help you use Enterprise Profit Management to see your business in a new way and accelerate your profitable growth.

SEASON 2
Season 2
Newest first
Enterprise Profit Management Insights with Jonathan Byrnes
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Jun 15, 2022 15 min
Episode 8: How Midsize Companies Can Use Data to Compete with the Digital Giants

This episode explains “How Midsize Companies Can Use Data to Compete with the Digital Giants. "The pandemic has hit midsize companies hard and rewarded Amazon and the other digital giants. Many midsize business leaders look at the growth of those giants and worry that there’s no place for them to prosper. In fact, there’s a large, wide-open playing field for incumbent firms to reposition. The key to your midsize company’s survival in the post-pandemic period is to use the data you have readily available to identify your profit peaks and profit drains and strategically align your organization around your profit core to build dominance in your target market segments. This episode offers three steps that will provide a proven pathway to sustained, defensible profit growth in the post-pandemic period and throughout the era beyond.
This episode is based on a recent article that John Wass and I wrote in Harvard Business Review. Here is a link to the article:
https://hbr.org/webinar/2021/04/how-midsize-companies-can-compete-with-digital-giants


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May 31, 2022 17 min
Episode 7: How to Avoid Data Disappointment

Big Data offers big opportunities, but it carries the very strong likelihood of creating really big disappointments. It doesn’t have to be this way. The true promise of Big Data is to make your company better, not just to make parts of it more efficient. To accomplish this, you need one part technology to nine parts vision and great management. In this episode, I explain how to accomplish this.
This episode is based on a recent article that Jonathan Byrnes and John Wass wrote in Chief Executive. Here is a link to the article:
https://chiefexecutive.net/how-to-avoid-data-disappointment/


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May 15, 2022 10 min
Episode 6: How to Focus on Your Most Profitable Customers

This episode explains “How to Focus on Your Most Profitable Customers”.
Savvy managers are realizing that the new disruptors are not winning by doing old things better but instead, by doing new things that incumbent companies are simply not capable of doing. Every year, managers at companies large and small find it harder than ever to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. But there is a way for companies to survive—and win—in this era of digital behemoths. The following is an article-length excerpt that Chief Executive ran from our new book, Choose Your Customer: How to Compete Against the Digital Giants and Thrive.
Here is a link to the article:
https://chiefexecutive.net/todays-flood-of-change/


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May 1, 2022 14 min
Episode 5: How to Win a Price War

In this episode, Jonathan will explain “How to Win a Price War. ”Any way you look at it, a price war is the ultimate in self-destructive, lose-lose behavior. But it is one of the most common of all management problems and concerns. In short, the real win strategy – for both customers and suppliers – is to turn the price war into a value war.
The episode is based on a recent article that Jonathan and John Wass wrote for Chief Executive. Here is a link to the article:
https://chiefexecutive.net/how-to-win-a-price-war/


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Apr 15, 2022 12 min
Episode 4: How to Manage Your Most Important Risk

In this episode, Jonathan will explain “How to Manage Your Most Important Risk. ” The metrics that most companies use to manage their business processes, specifically including managing risk, are not adequate for today’s business needs. These metrics are broad, aggregate measures like revenues, gross margins, and costs. They show whether a company is making money, but not where it is making money. Effective risk management requires metrics that show both. It is based on a recent article that Jonathan and John Wass wrote for Chief Executive.
Here is a link to the article:
https://chiefexecutive.net/how-to-manage-your-most-important-risk/


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Apr 1, 2022 13 min
Episode 3: Precision Pricing When Inflation Is Rising

In this episode, Jonathan will explain “Precision Pricing When Inflation is Rising. ” Precision pricing — which is highly targeted and enables managers to base prices on each product’s true, current costs and each customer’s true, current profitability — is custom-designed for today’s unstable, inflationary environment. We explain four ways to implement precision pricing instead of traditional across-the-board price increases. The episode is based on a recent article that Jonathan and John Wass wrote for Harvard Business Review.


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Mar 14, 2022 11 min
Episode 2: How Enterprise Profit Management is Transforming Finance

In this episode, Jonathan will explain “How Enterprise Profit Management is Transforming Finance”. Traditional profit metrics’ broad accounts, like revenues, gross margin, and operating cost tell managers whether they are profitable – while EPM’s transaction-level profit metrics show the net profits of every nook and cranny of a company. This podcast explains how to use Enterprise Profit Management to create sustainable year-on-year profit increases of 10-30%. It is based on a recent article that Jonathan and John Wass wrote for StrategicCFO360


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Mar 5, 2022 11 min
Episode 1: How Your CFO Can Manage Supply Chain Disruptions

In this episode Jonathan will explain “How Your CFO Can Manage Supply Chain Disruption.” Today’s headlines feature the widespread effects of supply chain disruptions. Most companies focus on how to increase the robustness of their inbound supply chains, but the most important and urgent CFO task is securing and maximizing your company’s long-term profitability by managing the effect on your customers. The podcast explains how finance chiefs have an historic opportunity to solve this pressing problem, and create long-lasting high-profit growth. It’s based on a recent article that Jonathan and John Wass wrote for Chief Executive.
Here’s a link to the article:
https://chiefexecutive.net/how-your-cfo-can-manage-supply-chain-disruptions/


Jun 15, 2022
Episode 8: How Midsize Companies Can Use Data to Compete with the Digital Giants

This episode explains “How Midsize Companies Can Use Data to Compete with the Digital Giants. "The pandemic has hit midsize companies hard and rewarded Amazon and the other digital giants.... Many midsize business leaders look at the growth of those giants and worry that there’s no place for them to prosper. In fact, there’s a large, wide-open playing field for incumbent firms to reposition. The key to your midsize company’s survival in the post-pandemic period is to use the data you have readily available to identify your profit peaks and profit drains and strategically align your organization around your profit core to build dominance in your target market segments. This episode offers three steps that will provide a proven pathway to sustained, defensible profit growth in the post-pandemic period and throughout the era beyond.
This episode is based on a recent article that John Wass and I wrote in Harvard Business Review. Here is a link to the article:
https://hbr.org/webinar/2021/04/how-midsize-companies-can-compete-with-digital-giants

15 min

May 31, 2022
Episode 7: How to Avoid Data Disappointment

Big Data offers big opportunities, but it carries the very strong likelihood of creating really big disappointments. It doesn’t have to be this way. The true promise of Big Data is to make your company better, not just to make ... parts of it more efficient. To accomplish this, you need one part technology to nine parts vision and great management. In this episode, I explain how to accomplish this.
This episode is based on a recent article that Jonathan Byrnes and John Wass wrote in Chief Executive. Here is a link to the article:
https://chiefexecutive.net/how-to-avoid-data-disappointment/

17 min

May 15, 2022
Episode 6: How to Focus on Your Most Profitable Customers

This episode explains “How to Focus on Your Most Profitable Customers”.
Savvy managers are realizing that the new disruptors are not winning by doing old things better but instead, by doing new things that incumbent companies ... are simply not capable of doing. Every year, managers at companies large and small find it harder than ever to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. But there is a way for companies to survive—and win—in this era of digital behemoths. The following is an article-length excerpt that Chief Executive ran from our new book, Choose Your Customer: How to Compete Against the Digital Giants and Thrive.
Here is a link to the article:
https://chiefexecutive.net/todays-flood-of-change/

10 min

May 1, 2022
Episode 5: How to Win a Price War

In this episode, Jonathan will explain “How to Win a Price War. ”Any way you look at it, a price war is the ultimate in self-destructive, lose-lose behavior. But it is one of the most common of all management problems and concerns.... In short, the real win strategy – for both customers and suppliers – is to turn the price war into a value war.
The episode is based on a recent article that Jonathan and John Wass wrote for Chief Executive. Here is a link to the article:
https://chiefexecutive.net/how-to-win-a-price-war/

14 min

Apr 15, 2022
Episode 4: How to Manage Your Most Important Risk

In this episode, Jonathan will explain “How to Manage Your Most Important Risk. ” The metrics that most companies use to manage their business processes, specifically including managing risk, are not adequate for today’s ... business needs. These metrics are broad, aggregate measures like revenues, gross margins, and costs. They show whether a company is making money, but not where it is making money. Effective risk management requires metrics that show both. It is based on a recent article that Jonathan and John Wass wrote for Chief Executive.
Here is a link to the article:
https://chiefexecutive.net/how-to-manage-your-most-important-risk/

12 min

Apr 1, 2022
Episode 3: Precision Pricing When Inflation Is Rising

In this episode, Jonathan will explain “Precision Pricing When Inflation is Rising. ” Precision pricing — which is highly targeted and enables managers to base prices on each product’s true, current costs and each... customer’s true, current profitability — is custom-designed for today’s unstable, inflationary environment. We explain four ways to implement precision pricing instead of traditional across-the-board price increases. The episode is based on a recent article that Jonathan and John Wass wrote for Harvard Business Review.

13 min

Mar 14, 2022
Episode 2: How Enterprise Profit Management is Transforming Finance

In this episode, Jonathan will explain “How Enterprise Profit Management is Transforming Finance”. Traditional profit metrics’ broad accounts, like revenues, gross margin,... and operating cost tell managers whether they are profitable – while EPM’s transaction-level profit metrics show the net profits of every nook and cranny of a company. This podcast explains how to use Enterprise Profit Management to create sustainable year-on-year profit increases of 10-30%. It is based on a recent article that Jonathan and John Wass wrote for StrategicCFO360

11 min

Mar 5, 2022
Episode 1: How Your CFO Can Manage Supply Chain Disruptions

In this episode Jonathan will explain “How Your CFO Can Manage Supply Chain Disruption.” Today’s headlines feature the widespread effects of supply chain disruptions.... Most companies focus on how to increase the robustness of their inbound supply chains, but the most important and urgent CFO task is securing and maximizing your company’s long-term profitability by managing the effect on your customers. The podcast explains how finance chiefs have an historic opportunity to solve this pressing problem, and create long-lasting high-profit growth. It’s based on a recent article that Jonathan and John Wass wrote for Chief Executive.
Here’s a link to the article:
https://chiefexecutive.net/how-your-cfo-can-manage-supply-chain-disruptions/

11 min
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Episode 8
- Jun 15, 2022
How Midsize Companies can use data to compete with digital giants
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