About Us

Where It All Started

Profit Isle began as a consulting business based on insights from the late Dr. Jonathan Byrnes’s book Islands of Profit in a Sea of Red Ink—and later evolving into an MIT STEX25 tech startup, delivering actionable insights through its robust SaaS platform.

Our team dedicated the last 10 years to integrating advanced AI and machine learning into our platform. In that time, we’ve processed over $600B in revenue and uncovered hundreds of millions of dollars of profit opportunities for our customers.

Deployed on the Google Cloud Platform, Profit Isle is the ideal partner for companies looking to embrace the generative AI ecosystem using their own business data, while driving value to the bottom line in weeks. Our platform transforms underutilized, diverse datasets into coherent data that speaks the language of profit.

We look forward to partnering with you!

In Memoriam

Jonathan Byrnes

Jonathan L.S. Byrnes

A distinguished senior lecturer at MIT for 30+ years and a co-founder of Profit Isle, Jonathan Byrnes passed away on May 7, 2024, at the age of 75, after a long battle with cancer. Dr. Byrnes lived in Lexington, Massachusetts, and earned his MBA from Columbia University in 1974 and his doctorate in business administration from Harvard University in 1980. He served as president of the Harvard Alumni Association from 2007-2008.

Dr. Byrnes was dedicated to teaching and shaping the future leaders of supply chain management and left behind a legacy of profound contributions to education, technology, and the MIT community. Over his celebrated career, Dr. Byrnes served as an educator, a consultant, a board member, and a serial entrepreneur—authoring over 300 influential publications, including two best-selling books, Islands of Profit in a Sea of Red Ink and Choose Your Customer.

Leadership Team

John Wass
Co-Founder, CEO, Chairman
John is a serial entrepreneur with a proven track record of building and scaling companies. Most recently, John was CEO of WaveMark, an IoT company using RFID for end-to-end medical device tracking worldwide, acquired by Cardinal Health. John has extensive senior management experience with a focus on growth and innovation. He holds a master’s degree from MIT in Logistics and a B.S.E. from Princeton.
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Hady Lattouf
Chief Operations and Technology Officer
Hady is a results-driven technology leader with expertise in software engineering, cloud operations, and team management across health care, finance, and public sectors. He's recognized for his work on strategic vision setting, enterprise product strategies, executing complex product roadmaps, and fostering entrepreneurial agile development cultures. Hady holds a MicroMasters in Statistics and Data Science from MIT.
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Blair Leking
Vice President, Marketing and Strategic Parnterships
Blair is a passionate, data-driven technology marketing executive with experience ranging from start-ups to enterprise companies across fintech and health care. She specializes in building brands, driving awareness and growth, and delivering personalized marketing experiences.
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JP Farley
Vice President, Program Management
JP leverages his expertise in fintech, healthcare supply chain, and distribution when collaborating with customers to identify key business challenges and deliver innovative solutions that drive profitable growth.
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Board of Directors

Dan Byrnes
Board of Directors Member
Lisa Dolin
Board of Directors Member

John Wass
Board of Directors Member

Board of Advisors

Massimo Russo
Board of Advisors Member
Robin Pano
Board of Advisors Member

Bob Solomon
Board of Advisors Member

Tom Furber
Managing Director
Michael Hume
Managing Director

OP Lumijarvi
Managing Director