Boost Sales and
Marketing Effectiveness

Fuel growth with detailed profitability analysis of every customer, product, and promotion

Category and Channel Management

In today’s omnichannel landscape, businesses are expanding from a few channels to nearly a hundred. Understand individual product profitability across the complex channel spectrum to more effectively manage product portfolios and meet customer demands—while fueling profitable growth.

This module uncovers:
  • How do you maximize revenue for channels and products that are already profitable?
  • Which customers and channels are draining profits and restricting growth?
  • How do you manage a growing product portfolio without sacrificing profit and growth?
Sales and Customer Management

Identify your most profitable customers and understand why. Are salespeople prioritizing them to maximize growth? See a complete P&L for each customer—with customer report cards and rankings—to improve negotiation leverage. Input prioritized sales tasks directly into existing CRM systems, optimizing their functionality for your sales team.

This module uncovers:
  • How do you focus resources to retain top customers and reduce defections in a competitive market?
  • How do you identify profit drains and take strategic actions to minimize losses?
  • What strategies help you handle the majority of customers efficiently so you can prioritize your top customers?
Marketing and Promotions Management

In today’s competitive market, simply increasing revenue isn’t sufficient. Understanding profitability is key to effective marketing spend. Gain detailed profit visibility for every promotion across every customer and every product. Compare across segments to optimize budgets and loyalty programs.

This module uncovers:
  • Are your promotions driving growth with your most profitable customers?
  • Which unprofitable campaigns should you cut to improve spending effectiveness?
  • How can you limit excess spending on products and customers that provide limited returns?
Pricing Management

Add-on to your existing pricing tools and drive more profitable performance. Identify opportunities in your business to implement competitive pricing, pinpoint where it’s unnecessary, and discover additional profit-driving factors beyond pricing alone.

This module uncovers:
  • How much pricing risk should you take for your most profitable customers and products?
  • Where do you follow market prices even when they're unprofitable?
  • How can you identify pricing opportunities for your extended catalog with limited market feedback?