Helping retailers reach peak profitability and tackle today’s most complex challenges
Loyalty programs require significant investment to cultivate long-term customer engagement. To justify ongoing investments in these programs, marketing teams must demonstrate tangible value and ROI through comprehensive data analysis. While most loyalty programs boost top-line revenue, incorporating customer profitability helps retailers use their promotional dollars more effectively.
Marketing teams can:
Every retailer wants to provide a seamless and consistent experience as customers transition between online and offline channels. When developing an omnichannel strategy, retailers must leverage data to better understand customer behavior, preferences, and operational performance.
Marketing and strategy teams can:
Finding and retaining employees is a major challenge for retailers everywhere, as labor costs continue to be a top expense. As the demand for higher-paid labor grows, retailers must manage their workforce as efficiently as possible. Our platform shows the profitability of store labor by department, day, and hour, so store managers can start planning labor more effectively to enhance both customer and employee satisfaction.
Store operations leaders can:
Retailers express growing concerns about the impact of shrink on their bottom line. Rising shrink costs could erode profit margins and force retailers to rethink pricing, operations, and security mechanisms as counteractive measures. Locking up products at retail stores is often thought to be the solution, but can negatively impact top-line revenue and customer experience.
Operations leaders can:
Understanding the nexus between consumer behavior and product performance is critical for pricing and promotion—two value levers most category managers can control, but are difficult to plan around. Planograms are critical to determine what to sell, where to place products, and how to promote them to drive sales. Category managers must extract actionable, relevant insights from planograms to inform decision-making.
Category managers can:
