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About Us

Where It All Started

Profit Isle originated as an MIT STEX25 startup consulting business, with our platform’s proven methodology grounded in the insights and techniques developed by the late Dr. Jonathan Byrnes, a Senior Lecturer at MIT for 30+ years and co-founder of Profit Isle.

Our team dedicated the last 10 years to integrating advanced AI and ML into our platform, transitioning from a consulting business to a SaaS company. In that time, we processed over $500B in revenue and uncovered hundreds of millions of dollars of profit opportunities for our customers.

Deployed on the Google Cloud Platform, Profit Isle is the ideal partner for companies looking to embrace the generative AI ecosystem using their own business data, while driving value to the bottom line in weeks. Our platform transforms underutilized, diverse datasets into coherent data that speaks the language of profit.

We look forward to partnering with you!

Our Founders

Jonathan Byrnes
Co-Founder, Senior Lecturer at MIT
Jonathan Byrnes was the Founding Partner and former Chairman of Profit Isle—with more than 30 years’ experience advising major companies and industry associations. Jonathan held a DBA from Harvard University and an MBA from Columbia University.
John Wass
Co-Founder and CEO, Chairman of the Board
John Wass is a disruptor in the AI and fintech space—and an entrepreneur at heart—with a proven track record of building and scaling companies, increasing profitability for customers, while scaling operations and driving innovation.

Our Leadership Team

JP Farley
Vice President, Product Management
JP leverages his expertise in fintech, healthcare supply chain, and distribution when collaborating with customers to identify key business challenges and deliver innovative solutions that drive profitable growth.
Paul Kelly
Vice President, Sales
Paul brings more than 25 years of experience in enterprise software sales, having previously held leadership roles in direct and indirect sales at AppDynamics (now part of Cisco), SOASTA (now part of Akamai), and Macromedia (now part of Adobe).

Tyson King
Vice President, Customer Solutions
Tyson combines his sales and customer service experience to provide a hands-on approach, partnering with customers to deliver innovative and seamless technology solutions.
Hady Lattouf
Chief Operations and Technology Officer
Hady is a veteran technology executive with a proven track record of building innovative enterprise software products and leading international teams in engineering, product management, and quality assurance, specializing in data analysis, AI, and software analytics.

Blair Leking
Vice President, Marketing
Blair is a passionate, data-driven technology marketing executive with experience ranging from start-ups to enterprise companies across fintech and health care. She specializes in building brands, driving awareness and growth, and delivering personalized marketing experiences.

Our Advisors

Lisa Dolin
Board of Directors Member
Tom Furber
Managing Director

Michael Hume
Managing Director

OP Lumijarvi
Managing Director

Robin Pano
Managing Director
Massimo Russo
Managing Director

Bob Massimo Russo
Managing Director