Published Books

Choose Your Customer
How to Compete Against the Digital Giants and Thrive
“Choose Your Customer explains how to develop and manage new innovative, win-win relationships with your customers that target and meet their specific, evolving needs. Every manager will benefit from reading it.”
Mike Kaufmann,
CEO of Cardinal Health

Islands of Profit in a Sea of Red Ink
Why 40% of Your Business is Unprofitable,
and How to Fix It
“Astonishing but true: Nearly 40% of every company is unprofitable by any measure and 20%-to-30% is so profitable that it provides all the reported earnings and subsidizes the losses.“
Dr. Jonathan Byrnes,
Senior Lecturer at MIT

Choose Your Customer
How to Compete Against the Digital Giants and Thrive
“Choose Your Customer explains how to develop and manage new innovative, win-win relationships with your customers that target and meet their specific, evolving needs. Every manager will benefit from reading it.”
Mike Kaufmann,
CEO of Cardinal Health

Islands of Profit in a Sea of Red Ink
Why 40% of Your Business is Unprofitable, and How to Fix It
“Astonishing but true: Nearly 40% of every company is unprofitable by any measure and 20%-to-30% is so profitable that it provides all the reported earnings and subsidizes the losses.”
Dr. Jonathan Byrnes,
Senior Lecturer at MIT
Case Studies